Renco: a catalogue website for electrical power quality

Renco, based in Sfax, installs, maintains and optimises the equipment that protects and stabilises the electrical networks of industrial companies and professional clients: capacitor banks for reactive energy compensation, voltage stabilisers, surge arresters and lightning rods, active harmonic filtering, telemetry and transformer substations, as well as power quality diagnostics. The company presents itself as an authorised distributor of European brands and cites twenty-five years of experience in electrical power.

This equipment is bought on quotation, after comparing technical references. An industrial buyer needs to find the right product, read its specifications (power, harmonic distortion, operating conditions) and request a price without a round of phone calls. Each of Renco’s services also had to be findable on Google by people searching for it in Tunisia.

In one month, we designed and built the whole site:

• a catalogue of 78 product sheets in 8 categories (voltage stabilisers, capacitor banks, surge arresters, lightning rods, active harmonic filters, telemetry, isolation transformers, accessories), with search by category and “add to quote” on every sheet;
• seven service pages, one per line of business, several of them illustrated with photos of Renco’s own installations;
• a photo shoot of the teams at work, so the site shows real installations and the technicians behind them;
• search engine optimisation: one page per line of business, with titles and URLs built on the French queries buyers actually type (“batteries de condensateurs Tunisie”, “stabilisateurs de tension Tunisie”…);
• the mobile version: catalogue, product sheets and quote requests all work on a phone.