Free SEO audit in Tunisia: Google, Maps and AI answers

What does a free SEO audit actually reveal?

Your website exists, it may even be recent, and yet enquiries are not coming in. An online tool offers a free website analysis in seconds and hands you a score out of a hundred. One provider talks about keywords, another about speed, a third about artificial intelligence. Each has a point, but none tells you where to start.

A useful audit should answer one plain question: when a potential customer searches for what you sell, do they find you? We ask it wherever search happens today: Google results, Google Maps and the answers of AI assistants. The audit does not judge your site in the abstract; it measures it against the searches that matter to your revenue.

It is also a fair way to test us. You see our method applied to your own case, with evidence, before you decide anything.

What exactly does the audit measure?

The scope is deliberately tight: five strategic queries, four AI assistants, your key pages. A few solid findings are worth more than a hundred alerts nobody will read.

Performance data comes from real-visitor measurements when Google holds them for your site. If it does not, we say so and rely on lab tests, which are less representative.

How do we choose the five queries that matter?

This is the most important decision in the audit, and we make it with you. A flattering query with no buyers behind it is useless; a precise search typed by a customer ready to ask for a quote is worth far more. A balanced selection often looks like this:

1. A service and a place: what you sell, followed by a city or country, such as 'industrial maintenance Sfax'.
2. A buyer's question: what people ask before choosing a supplier, phrased the way they would put it to ChatGPT.
3. A comparison: two options the buyer is weighing up, such as 'forklift rental or purchase'.
4. Your name: to check what Google and AI engines show when someone looks for you directly.
5. The market's second language: Arabic for local searches in Tunisia or the Gulf, English or French for export.

These queries become your baseline. If you pursue visibility work, with us or with another provider, progress will be measured against them. Our article on long-tail keywords in the Tunisian market explains the reasoning.

Why measure AI answers as well?

Because ranking well on Google no longer guarantees a recommendation. An AI assistant writes a summary and keeps only a few sources: the ones that answer clearly and whose facts agree. A company can sit on page one and still be missing from the answers, or be cited with an outdated address.

We put the same questions to four widely used assistants, such as ChatGPT, Gemini or Perplexity, and log the date, language, answer and cited sources for each. Those answers vary from one session to the next: the record is a snapshot, not a verdict. It becomes useful when repeated over time, as our GEO guide explains. The deeper work of earning citations belongs to our GEO — visibility in AI engines service.

What do you receive at the end?

A written report that a management team can read and a developer can act on. It closes with three action priorities. For each one: the issue found, the evidence (query, page, dated screenshot), the expected effect, the estimated effort and who can handle it: you, your provider or us.

We then offer a call to walk through the report and answer your questions. The report is yours. We hold nothing back to make you call us again: if we spotted a blocker, it is in the report.

What does a free audit not do?

It does not go through every page of the site. A large catalogue or an older site with many pages deserves a complete crawl, URL by URL: that is the purpose of a technical SEO audit, scoped on quotation.

Nor does it provide search volume estimates: we do not present figures we cannot verify for your market. And it promises no ranking: neither Google's results nor AI answers depend on us alone.

Finally, precision depends on access. Without it, we work from public data. With read-only access to your Search Console, we also see real queries and the pages Google leaves out. We never ask for a password: you add a user and remove it whenever you like.

What changes depending on your market?

In Tunisia, many business searches happen in French, and a city name (Sfax, Tunis, Sousse) turns a generic query into a commercial one. Depending on your customers, Arabic may carry more weight for local services, on Google Maps especially, so the audit checks both languages when your customers use them. If your Google Business Profile is incomplete or miscategorised, the report says so; putting it right then falls under local SEO.

In Europe, whether in France, Belgium or Switzerland, queries are more contested and often more specific. We check that your language versions are correctly linked to each other, so that Google shows the right language in the right country, and that you target niche intents rather than terms large players already own. Scheduling the review call is easy: Tunisia shares Paris time in winter and is one hour behind in summer.

In the Middle East, in the UAE, Saudi Arabia or Qatar, an Arabic-first presence has to be checked country by country, because phrasing and search terms vary. We review right-to-left display on mobile, consistency between the Arabic and English versions, and what assistants answer in each language: a brand can be well described in English and absent in Arabic. With three hours between Sfax and Dubai, calls fit within the working day.

Why run this audit with AD AZUR DIGITAL?

Because the team that audits also builds websites. When it flags a blocker, it knows how the fix works, how much effort it takes and what it might break. The report therefore speaks the language of your management and that of your developer.

We work natively in English, French and Arabic, from Sfax, and your accounts stay in your name: the audit creates no dependency.

How do you request your audit?

Use the project form and give us your website address, your priority services, the areas you target and, if you know them, two or three competitors. We confirm the request, agree the five queries with you and tell you when to expect the report.

If a redesign is on the way, say so from the start: the audit will also identify what must be kept to migrate without losing your search visibility. For an overview of our engagements, see SEO, GEO & local search and the packages described on the Offers page.