Borchani Immobilière: social media management for a property developer

On its Facebook page, Borchani Immobilière describes itself as a property development company specialising in the design and construction of modern housing. Its cover banner promotes three kinds of property: apartments, offices and commercial spaces. The page gives an address on Route de Tunis, km 4, in Merkez Bouassida, links to the company’s website, borchani-immo.com, and lists a WhatsApp number among its contact details. The page’s posts and photos feature the Résidence Jumeirah in Chotrana 3 (La Soukra) and premises offered for rent or sale at the Kenza Centre, on Avenue Fattouma Bourguiba in La Soukra.

For a developer, the Facebook page can be a buyer’s or tenant’s first contact with a project: they look at the building, judge the finishes, then send a message to ask for a price or a viewing. Every property, whether an apartment, an office or a commercial space, needs clear content that is recognisable at a glance and comes with an immediate way to get in touch. Video matters in particular: it shows an apartment or an empty floor better than a photo can.

We manage Borchani Immobilière’s Facebook page and social media, from creating the content to publishing it:

• page management: publishing posts and writing their captions, such as the greetings of 31 December 2025, posted with an Arabic caption and the hashtags #فرص_عقارية and #بداية_جديدة;
• content creation: visuals that carry the brand identity (logo, brown and gold tones, WhatsApp number), “À louer ou à vendre” (for rent or sale) listings built on photos of the Kenza Centre with an information banner, and a New Year visual for the Résidence Jumeirah in Chotrana 3;
• videos: vertical videos designed for phones, for example footage filmed inside the Résidence Jumeirah or of an empty floor offered for rent, branded with the company logo.