CTAI: LED screen content and help with exhibition hall dressing

CTAI, the Tunisian Council of Interior Architects (Conseil Tunisien des Architectes d’Intérieur), is based in Sfax. On its Facebook page, it describes itself as an independent professional union operating under the Tunisian Labour Code. The page’s cover announces the third edition of Build in Africa, from 7 to 10 April 2027 at Diar Lemdina, Yasmine Hammamet, and the page shares photos of the council’s events, marked “C.T.A.I Link”.

A trade fair plays out over a few days, on site: the screens on stage and the layout of the exhibition spaces are in full view of exhibitors and visitors, then in the photos published afterwards. For a council that brings interior architects together, the bar is high on two counts: whatever is displayed must stay legible at very large scale and from a distance, and the dressing of the halls has to satisfy an audience whose very job is designing spaces.

For CTAI’s events, we worked on two fronts:

• content for the giant LED screens used at the events;
• help with laying out and dressing the exhibition halls for trade fairs and events.

The events we supported include Build in Africa and CTAI Privilège. The photos CTAI publishes show this kind of set-up: a stage framed by LED screens displaying Build in Africa and the dates of its next edition.