Green Moto: social media and visual identity for an electric motorbike maker

Green Moto is an electric motorbike brand, listed on Facebook under the “Motorcycle manufacturer” category. It presents itself as the first manufacturer of electric motorbikes in Tunisia. In a post dated 1 September 2026, it stresses that it is not just an importer but a local player that assembles, checks and supports every bike. Its page shows silver-grey and green electric scooters, the assembly workshop and a shopfront bearing the sign “Green Moto Ride – Fabrication de motocycles”.

An electric motorbike is a considered purchase: before deciding, buyers want to see the vehicle, know who makes it and who to turn to afterwards. For a brand that presents itself as a local player assembling its own bikes, not just an importer, the Facebook page had to make that work visible and make people want to get in touch. The first need was an identity recognisable at a glance, then a consistent way of applying it to the visuals and videos, in French as well as Arabic.

We took charge of the brand’s image and its Facebook page:

• logo design: a “GM” monogram in silver letters outlined in green, framed by two wings, above the name “Green Moto” on a green banner; it serves as the profile picture and signs the page’s visuals;
• brand guidelines: the logo’s green and silver-grey pairing, carried over to the cover photo and the visuals, with the logo overlaid on the workshop video;
• Facebook page management: a cover photo in the brand colours showing a rider on one of the models in a street, with the logo and the WhatsApp number; posting vertical videos that show the assembly workshop, the shopfront bearing the brand’s sign or a close-up of a motorbike’s front wheel; visuals for key dates in the calendar, such as the Prophet’s Birthday (Mawlid), where Arabic calligraphy of the Prophet’s name is laid over a photo of one of the brand’s scooters;
• posts in French and Arabic: the workshop presentation in French, the Mawlid greetings in Arabic.