HyO-Tec: social media management for a green hydrogen start-up

HyO-Tec is a start-up based at the Sfax Technopark. It designs and manufactures green hydrogen and oxygen generator systems for industrial use; its Facebook page files it under “Energy production and distribution company”. Among the page’s posts is the announcement of a HyO-Gen1000 machine delivered to Hyundai, represented in Tunisia by Sud Auto Service in Sfax, for welding and bodywork with an oxyhydrogen flame.

An industrial hydrogen generator is a technical, carefully considered purchase, and the workshops and manufacturers that might buy one do not come across it by chance on Facebook. For a young company, the page therefore had two jobs: show that the technology is concrete and already delivered to customers, by showing the machines, the deliveries and the references; and go out and find new prospects instead of waiting for them to find the page. It also had to give a technical start-up a polished, consistent image worthy of the industrial equipment it builds.

We manage HyO-Tec’s Facebook page, create its content and run advertising campaigns aimed at prospecting:

• managing the Facebook page and publishing its content;
• content creation: posts that showcase HyO-Tec’s references, such as the announcement of a HyO-Gen1000 machine delivered to Hyundai, represented in Tunisia by Sud Auto Service in Sfax, laid out as a single visual that combines the announcement text with photos of the machine and of its use in a workshop; the page also publishes event photos and vertical videos, one of which shows a HyO-Tec machine;
• visuals in the brand’s colours for key moments of the year, such as Ramadan and Eid, in Arabic and built around the HyO-Tec logo;
• advertising campaigns dedicated to prospecting, to bring HyO-Tec’s offer to new prospects beyond the page’s existing followers.