MMC Training Center: managing a training centre’s social media

MMC Training Center is a training centre on Route de Tunis, in El Bosten, Sfax. On its Facebook page it presents itself as a state-approved continuing education centre, with the motto “Apprendre, évoluer, réussir !” (learn, grow, succeed). Its recent posts announce courses offered on site or online, such as preparation for the 2026–2027 national chartered accountancy exam (audit and tax modules) or what is new in Tunisia’s National Business Register (RNE), and address artificial intelligence as a manager’s ally. Its co-founder, Wiem Menaa, recorded a video testimonial about working with AD AZUR DIGITAL.

A training centre runs on its sessions: each module has its dates, its trainer, its number of hours and its format, on site or online. Every announcement had to give that information at a glance and lead straight to registration, for distinct audiences: chartered accountancy candidates, professionals and managers.

We took charge of MMC Training Center’s presence on Facebook, from strategy to publishing:

• digital strategy: an editorial line built around the centre’s courses (chartered accountancy, the RNE, artificial intelligence for managers);
• digital content creation: announcement visuals for the modules, in square and portrait formats, bringing together the topic, the speaker and their credentials, the dates, the format (on site or online) and, depending on the module, the number of hours, with the same footer every time (WhatsApp, address, “Inscrivez-vous”); and vertical videos (reels), such as “Formation IA pour les managers”, in which a speaker talks to camera;
• page management: publishing the content, with a “S’inscrire” (sign up) button on some session announcements;
• advice and consulting: supporting the centre in its digital communication choices.