NAU Executive: social media, advertising and prospecting for a training centre

NAU Executive is a training centre in Sfax, on the Tunis road. On its Facebook page it describes itself as linked to the North American Private University group: its visuals carry the name NAU Executive Training Institute, with the North American University Co. Sfax header and the IIT, ISA and ISB logos. Its posters and a video posted on the page announce dated sessions: “Excel avancé” (advanced Excel) on 2 September 2026 (18 hours over 3 days), “Management 360°” from September to November 2026 (50 hours over 3 weekends, one a month) and a course in automation and AI agents with n8n.

A training centre sells sessions with fixed dates: each course has to reach its audience before it starts, then turn into enrolments. On social media, that takes posts that can be read at a glance (topic, dates, length, contact), a steady presence from one session to the next, reach beyond the page’s own followers, and prospecting to find new clients.

We took charge of the centre’s social media, advertising campaigns and prospecting:

• social media management: publishing the course posters, which share one visual style (NAU Executive Training Institute logo, North American University header, a prominent date, address and email at the foot), for instance for “Excel avancé” and “Management 360°”, as well as the 3 September 2026 video on the course in automation and AI agents with n8n, with a booking button (“Réserver”);
• advertising campaigns, to make the courses known beyond the page’s followers;
• prospecting, to find new clients for the centre’s courses.