Socofam: social media management for an industrial machinery supplier

Socofam, which signs its visuals “Socofam Machinery”, describes itself on its Facebook page as a trusted supplier of industrial machinery offering high-performance solutions. Its cover banner highlights four offers (industrial solutions, spare parts, installation and training, after-sales service) under the tagline “Des experts à votre service !” (experts at your service), and gives two addresses, in Sfax and in Tunis. Its visuals carry the logos of machine brands, including HSG and Kaplan, as well as those of the ISO 9001, ISO 45001 and ISO 14001 standards.

Industrial machinery is not an impulse buy: the buyer, often a workshop or a factory, compares models, wants to see the machine at work and hear from other industrial users before calling a sales rep. Socofam’s Facebook page therefore had to show its machines and its customers, stay active all year round and lead every interested visitor straight to the sales team.

We support Socofam on five fronts:

• a digital marketing strategy: an editorial line that alternates between machines, customer feedback and key dates in the calendar;
• content creation: visuals in the brand’s colours (predominantly blue, with a footer band bringing together machine brand logos, social media icons and contact details), used both to present machines, including Kaplan models, and to mark National Women’s Day, Republic Day, Mother’s Day, Eid al-Adha or Labour Day;
• videos in vertical format; the “Retour d’expérience” (customer feedback) video posted on 7 September, whose thumbnail shows an HSG laser cutting machine at work, features Slim Bahloul, sales director of Société Tunisienne de Tôlerie (STT);
• social media management: publishing on and running Socofam’s Facebook page;
• sales support for Socofam’s sales team; every visual also points to the company’s sales contact details (email, phone numbers, website).